Hero MotoCorp's electric vehicle division, VIDA, has officially unveiled a refreshed brand identity, marking a significant step in its journey within India's rapidly expanding EV market. The announcement comes as VIDA demonstrates robust sales growth, solidifying its position as a key player in the electric two-wheeler segment.
VIDA Surpasses Competitors in EV Sales
The brand refresh coincides with VIDA's impressive performance in the first half of 2026, where it overtook Bhavish Aggarwal-led Ola Electric. According to VAHAN data, Hero MotoCorp recorded 21,812 EV registrations in June, surpassing Ola Electric's 16,144 units. For the first six months of 2026, Hero's EV sales reached 106,032 units, significantly higher than Ola Electric's 66,052 EVs.
This surge positions Hero MotoCorp as the country's fourth-largest electric two-wheeler manufacturer, behind TVS Motor Company, Bajaj Auto, and Ather Energy. Notably, Hero MotoCorp is also the single largest shareholder in Ather Energy, suggesting a combined market leadership if both entities' sales were aggregated.
Evolving Mobility Ecosystem
Since its global debut in 2022, VIDA has evolved beyond a single premium electric scooter. The brand now encompasses a comprehensive mobility ecosystem, featuring a range of family and commuter electric scooters, the DIRT.E off-road series, and the broader future-mobility platform known as NOVUS.
"When I launched VIDA in 2022, I called it the dawn of something special, meaning ‘Life’, was created to drive a positive impact and move us all forward meaningfully. Four years on, that purpose grew into a movement -- a purpose to build a better world," stated Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, reflecting on the brand's journey and renewed vision.
New Visual Identity: V-Lettermark and 'The VOOM'
At the core of the refreshed brand is a new, geometric V-Lettermark, intricately derived from the logo of its parent company, Hero. This design is anchored by the solid left pillar of Hero's 'H', symbolizing trust, scale, and engineering prowess. The lettermark tilts forward at a 30-degree trajectory, with twin parallel forms representing Hero's enduring legacy and VIDA's future moving in harmonious lockstep.
Accompanying the visual update is 'The VOOM', a dynamic kinetic mark, motion language, and an electric sonic signature. This multi-sensory identity is designed for seamless integration across all VIDA touchpoints, from physical dealerships to digital dashboards and future product lines.
Record-Breaking Launch
To commemorate the launch of its new visual identity, VIDA secured a place in the Asia Book of Records. The brand created the largest brand logo, spanning an impressive 35,292 square feet. This monumental logo was meticulously constructed using various VIDA vehicles, including the VIDA VX2, VIDA DIRT.E K3, NOVUS NEX 1, and the Hero XPulse, showcasing the breadth of its product offerings.