Google has officially introduced the Fitbit Air in India, priced at ₹13,999. This new device marks Google's entry into the screenless fitness tracker segment, a category that already includes more affordable options such as the Noise REP 24x7 Fitness Tracker and the Amazfit Helio Strap.
The fundamental concept behind these devices is consistent: to offer continuous health and fitness tracking without the distractions of a display, notifications, or smartwatch functionalities on the wrist. However, the pricing strategy for the Fitbit Air positions it at a premium compared to its competitors. The Noise REP is currently available at ₹9,999, while the Amazfit Helio Strap is even more budget-friendly at ₹8,999.
Fitbit Air's Differentiating Features
For its higher price point, the Fitbit Air includes a three-month trial of Google Health Premium, hinting at advanced features. The device tracks essential health metrics around the clock, including heart rate, heart rhythm with AFib alerts, SpO₂, resting heart rate, heart rate variability (HRV), sleep stages, and sleep duration. It boasts automatic workout detection, provides workout recaps via the Google Health app, and allows users to manually log activities. The battery offers up to a week of power, with a quick five-minute charge providing a full day of use.
Competitor Overview: Noise REP and Amazfit Helio Strap
The Noise REP, priced at ₹9,999, also focuses on continuous health and recovery. It monitors heart rate, HRV, resting heart rate, respiratory rate, skin-temperature variation, stress, and sleep. The device offers comprehensive insights through its Sleep Score, Recovery Score, Effort Score, and Stamina metrics. It supports over 20 sports modes, automatic workout detection, and integrates with Apple Health, Google Health, and Strava, providing up to 10 days of battery life.
The Amazfit Helio Strap, the most affordable at ₹8,999, matches the Noise REP's battery life of up to 10 days. It tracks heart rate, SpO₂, stress, sleep, and HRV. Unique features include BioCharge energy monitoring, 27 sports modes, strength-training recognition, and workout metrics such as VO₂ max, training load, and recovery time.
The Advantage of Google's Health Coach
The primary innovation and differentiator for the Fitbit Air is Google's Health Coach, powered by the Gemini AI. This intelligent coach delivers customized guidance, adaptive fitness plans, in-depth sleep insights, and proactive health suggestions. Users can even photograph gym equipment or circuit training routines on a whiteboard to receive tailored guidance. These advanced coaching features are unlocked through Google Health Premium, which costs ₹99 per month or ₹999 annually, with the Fitbit Air purchase including a three-month trial.
The Fitbit Air is set to be available in India starting October 2, 2026, through the Google Store and various retail partners.