Global sportswear giant Nike is making a major comeback to the Indian Premier League (IPL) after an 18-year hiatus, announcing a multi-year partnership with the Mumbai Indians. The deal designates Nike as the official kit partner for both the franchise’s men’s team, competing in the IPL, and its women’s team, which plays in the Women’s Premier League (WPL), starting from the 2027 season.
Comprehensive Kit and Apparel Deal
Under the terms of the agreement, Nike will supply official match uniforms, training apparel, and broader sportswear for Mumbai Indians players, coaches, and technical staff. This comprehensive partnership ensures that the five-time IPL champions will be outfitted by Nike across all areas of competition and preparation.
Beyond the field, the collaboration aims to connect with the extensive Mumbai Indians fan base, known as the “Paltan.” Nike plans to release fan merchandise and additional collections inspired by the club’s iconic blue-and-gold identity, energy, and culture. While players and staff will begin wearing Nike team gear this month, the first look at the new Nike-designed kits for fans is expected closer to the 2027 seasons.
A Significant Return to Indian Cricket
This partnership marks Nike’s first IPL kit sponsorship in 18 years, with its last association dating back to 2008 with the now-defunct Deccan Chargers. The move underscores Nike’s continued investment in cricket and its commitment to supporting Indian athletes and fans over the long term, positioning the deal as an opportunity to “connect cricket and culture” and inspire the next generation.
For Mumbai Indians, one of the most successful T20 franchises globally, the agreement brings a prestigious global sportswear partner at a time of expanding commercial and lifestyle appeal in Indian cricket. The franchise stated that this collaboration opens a new chapter for the team and its community.
Competitive Landscape in Sports Apparel
Nike’s return to the IPL with Mumbai Indians intensifies competition within India’s growing cricket apparel market. Rivals such as Puma and Adidas have already expanded their presence significantly.
- Puma: Serves as the official kit partner for Royal Challengers Bengaluru since 2021 and has a multi-year agreement with Delhi Capitals, covering both men’s IPL and women’s WPL teams.
- Adidas: Holds the official kit sponsorship for the Indian national cricket team until March 2028, supplying match, training, and travel kits across men’s, women’s, and youth squads.
The new Nike Mumbai Indians IPL partnership is set to extend beyond on-field kits into broader fan-facing apparel, aiming to strengthen the franchise’s connection with younger audiences and integrate with Mumbai’s vibrant streetwear culture.