Yes Madam, a bootstrapped home salon and wellness platform, has successfully secured ₹50 crore in its inaugural institutional funding round. The investment comes from Info Edge Growth Fund, marking a significant milestone for the company founded in 2016.
Strategic Investment for Growth and Impact
The newly acquired capital is earmarked for several key strategic initiatives. Yes Madam plans to accelerate its city expansion efforts, deepen investments in technology infrastructure, and significantly improve the overall customer experience. The company emphasizes that these growth initiatives will be pursued while maintaining its established profitability and operational discipline.
Co-founder and CEO Aditya Arya highlighted the company's commitment to building a sustainable business and empowering women. A notable initiative stemming from this investment includes providing free education for the children of service partners who cannot afford it, aiming to break the cycle of the gig economy for thousands of women and secure their families' futures.
A Decade of Profitable Growth
Founded by Aditya Arya, Mayank Arya, and Akanksha Vishnoi, Yes Madam has operated profitably without external capital since its inception. The platform currently spans over 55 cities and collaborates with more than 12,000 women service professionals.
The company has demonstrated remarkable financial performance, reporting 100% year-on-year growth for three consecutive years. Revenue escalated from ₹45 crore in FY24 to ₹94 crore in FY25, reaching ₹195 crore in FY26. Monthly bookings have surged to nearly 3 lakh, a substantial increase from approximately 70,000 bookings when the company appeared on Shark Tank India in 2024. This growth is attributed primarily to strong customer retention and organic word-of-mouth demand.
Investor Confidence in a Capital-Efficient Model
For Info Edge Growth Fund, this investment underscores a growing interest in organized at-home services platforms that achieve scale while sustaining profitability. Amit Behl, Partner at Info Edge Growth Fund, commented on the rarity of such capital efficiency in a consumer tech company, seeing it as a testament to Yes Madam's compelling value proposition and genuine customer reliance.
Rishabh Katiyar, another Partner at Info Edge Growth Fund, added that Yes Madam's focused approach on beauty and wellness has fostered operational innovations and enhanced customer experience, simultaneously establishing the platform as a meaningful and reliable source of livelihood for its service partners.