The India Today Group has officially entered the realm of premium digital fiction and infotainment with the launch of Life Tak, its dedicated mobile-first microdrama platform. The announcement was a highlight of the India Today Conclave 2026, held in Mumbai, where the group also unveiled its flagship short-form series, Raghupati Raghav Raja Ram (RRRR).
Life Tak Unveiled at India Today Conclave
The official teaser for Raghupati Raghav Raja Ram was jointly launched by Devendra Fadnavis, the Chief Minister of Maharashtra, and Aroon Purie, Chairman and Editor-in-Chief of the India Today Group. This launch signifies a strategic move by the media conglomerate to cater to digital-first audiences with engaging, short-form content.
Introducing Raghupati Raghav Raja Ram
Raghupati Raghav Raja Ram reimagines the timeless narrative of the Ramayan for a contemporary audience. Presented in a fast-paced, high-intensity vertical format, the series is specifically designed for modern short-form viewing habits. It blends deep cultural storytelling with advanced production values, promising a unique visual and narrative experience.
Innovation in Digital Storytelling
This series marks the first of many planned initiatives from the India Today Group's creative and tech-forward ecosystem. The production leverages cutting-edge technology, including AI-driven visual engineering and script generation tools, to create immersive worlds and refresh classic and new stories for today's viewers. Life Tak continues the India Today Group's legacy of media innovation by combining cinematic production standards with the rapid distribution capabilities inherent in vertical video formats.
Premiere and Availability
Raghupati Raghav Raja Ram is set to premiere on October 18, 2026. Viewers will be able to stream episodes across various platforms, including Life Tak’s official channels on Instagram (@lifetak), YouTube, Facebook, and directly within the AajTak App.