Mahindra & Mahindra (M&M) has announced the appointment of Shuchi Suri as the Chief Sales and Marketing Officer for its automotive business. This significant leadership change is set to take effect on April 1, 2027, as the company continues to bolster its strategic team focused on brand development, customer engagement, and market expansion.
Suri, who joined the Mahindra Group in May 2026, is currently serving as the Executive Vice-President of Mahindra Experiences. In her new capacity, she will report directly to R Velusamy, President of Mahindra's Automotive Business.
Extensive Global Experience at Unilever
Before joining Mahindra, Shuchi Suri had a distinguished career spanning more than two decades at Unilever. During her tenure, she held various leadership roles across India, the Asia-Pacific region, and the company's global headquarters in the United Kingdom.
Most recently, she served as the Global Vice-President for Homecare at Unilever, where she oversaw a vast international business covering over 60 markets. Her responsibilities included driving growth, spearheading product portfolio transformations, and enhancing profit margins. Her expertise encompasses brand strategy, consumer segmentation, innovative marketing, and fostering digital partnerships – all critical areas for her new role at Mahindra's automotive division.
Academic Background and Industry Context
Shuchi Suri began her journey at Unilever in 2003 as a business leadership trainee in Delhi, progressing through roles in sales, customer management, and marketing before ascending to regional and global leadership positions. Her international assignments included stints in India, Singapore, China, and the UK.
Academically, Suri is a triple gold medallist from the School of Planning and Architecture, Delhi, and holds an MBA from the Indian Institute of Management, Lucknow. Her appointment comes at a pivotal time for the automotive industry, which is experiencing evolving consumer preferences and heightened competition. Her extensive experience in consumer-facing businesses and global brand management is expected to be a key asset for Mahindra's sales and marketing objectives.