On November 13, 2026, shares of both Cupid and Meesho surged to unprecedented record highs, prompting investors to consider whether it's an opportune moment to secure profits or if further growth is on the horizon. Both stocks are currently indicated as overbought on charts, with a Relative Strength Index (RSI) of 71.3 for both Meesho and Cupid.
Cupid's Record Performance and Market Insights
Cupid, a company specializing in personal care products including condoms, personal lubricants, and In-Vitro Diagnostic (IVD) kits, saw its shares touch a record high of Rs 393.40. At this peak, the firm's market capitalization stood at Rs 49,691 crore. However, the stock later experienced a dip, falling over 4% to Rs 363.25 during the session.
Jigar S Patel from Anand Rathi cautioned investors regarding Cupid's current trajectory. He noted, "The daily chart indicates multiple bearish divergences on the RSI, suggesting weakening momentum despite the prevailing price movement. This signals caution at higher levels, as the stock may witness selling pressure." Patel advised against initiating new long positions and recommended existing investors maintain a trailing stop-loss at Rs 340 on a closing basis to protect profits. A sustained move above Rs 390 would be necessary to improve the bullish outlook, he added.
Meesho's Surge and Brokerage Targets
Meesho, an online retailer connecting small businesses and individual entrepreneurs with consumers in the unorganized retail segment, also traded near its record high of Rs 259 achieved in the previous session. The stock hit a high of Rs 258 in the current session, pushing its market capitalization to Rs 1.18 lakh crore.
Brokerage firm Ventura holds a positive outlook on Meesho stock, setting a target price of Rs 283. Ventura believes Meesho is well-positioned to capitalize on the structural expansion of value e-commerce across India's Tier-II, Tier-III, and rural markets. The brokerage highlighted Meesho's zero-commission, asset-light marketplace model as conducive to rapid scaling with relatively low capital intensity. Improved profitability is expected through higher order density, AI-led personalization, Valmo logistics optimization, and monetization via advertising, seller services, and financial services, with EBITDA and PAT projected to turn positive by FY28E.
UBS also has a price target of Rs 260 for Meesho. The brokerage increased its net merchandise value (NMV) estimates for Meesho for FY29-FY31 by 7%-18%, alongside a similar increase in its contribution profit projections. Furthermore, UBS raised its EBITDA estimates for the same period by 20%-40%, reflecting strong confidence in the company's future performance.