Kaun Banega Crorepati (KBC) Season 18 is set to launch on August 10, 2026, with an impressive roster of over 25 sponsors already on board. The popular quiz show, airing Monday to Friday at 9 PM on Sony Entertainment Television and Sony LIV, continues to be a major draw for advertisers across various sectors.
Major Sponsors Revealed for KBC Season 18
The upcoming season sees new and returning partners eager to connect with KBC's extensive family audience. Google Gemini joins as a Co-Presenting Sponsor, marking its first association with the show, alongside returning partners Maruti Suzuki and Aditya Birla Group.
Co-Powered by Sponsors include prominent names such as UPI (NPCI), UltraTech Cement, Stable Money, PhonePe, and Gowardhan Ghee. A diverse group of Special Partners features Polycab, Dr. Fixit, Bharat Petroleum, Colgate, Laxmipati Sarees, and AU Small Finance Bank. Additionally, Associate Sponsors include Amazon India, Kalyan Jewellers, Jaquar Lights, Ai+ Smartphone, Policy Bazaar, ReNew, Godrej Enterprises Group, Director Special Elaichi, ITC Aashirvaad Atta, Zed Black Agarbatti, and Bikaji. The Reserve Bank of India also maintains its long-standing association with the program.
Why Brands Choose KBC's Platform
Sony Pictures Networks India (SPNI) highlights KBC's consistent appeal to advertisers, attributing it to the show's strong family co-viewing, credibility, and widespread national reach. Akshay Agrawal, Head - Linear Ad Sales at SPNI, emphasized the show's enduring value beyond mere scale, noting its ability to deliver meaningful engagement through its brand-safe platform and the trusted association with Mr. Amitabh Bachchan.
Kanika Kalra, Director of Marketing at Google India, expressed enthusiasm for Google Gemini's partnership, recognizing KBC as a beacon of learning. She noted that millions of users are already utilizing the Google Gemini app for registration guidance and to enhance their general knowledge in preparation for the show.
Sponsor Testimonials Highlight Strategic Value
Several returning sponsors shared their reasons for continued collaboration. Ajay Dang, President & Head - Marketing at UltraTech Cement, linked the partnership to shared beliefs in perseverance and progress. Saurabh Jain, Co-founder of Stable Money, highlighted KBC's role in building trust and knowledge among Indian families, aligning with his company's mission.
Shwetal Basu, Senior Vice President, Brand and Marcom at Polycab, underscored the consistent trust and impact delivered by the collaboration. Sandeep Tanwani, Chief Marketing Officer at Pidilite Industries Ltd. (Dr. Fixit), saw a natural fit with KBC's celebration of informed decision-making. Uttam Tibrewal, Deputy CEO – Retail Banking at AU Small Finance Bank, noted the shared purpose of empowering people to achieve financial goals. Raman Malik, Head PR & Brand at Bharat Petroleum, connected their association to their 50th year celebrations and commitment to energizing India's progress through knowledge, aligning with KBC's theme 'Sochna Padega' (Need to Think).