Oral-B has officially introduced its iO Series 2, or iO2, electric toothbrush to the Indian market. This new model brings the brand's signature magnetic-drive technology to a more affordable price point, specifically targeting users transitioning from manual toothbrushes who seek a gentler yet smarter cleaning experience without the premium cost of flagship devices.
Exclusively available on Flipkart from September 12, 2026, the Oral-B iO2 is designed to simplify daily oral hygiene. It comes in two distinct colors and offers a user-friendly interface with essential features for effective cleaning.
Advanced Brushing Technology and Modes
At the core of the Oral-B iO2 is its frictionless magnetic drive motor. Unlike traditional mechanical gears, this system efficiently delivers concentrated energy directly to the bristle tips, significantly reducing mechanical noise. The toothbrush features a dentist-inspired round brush head, engineered with gentle micro-vibrations to meticulously surround each tooth. Oral-B asserts that this technology can remove up to 100% more plaque compared to a standard manual toothbrush.
For tailored brushing, the iO2 includes three distinct cleaning modes: Daily Clean, Sensitive, and Super Sensitive. It defaults to the Super Sensitive mode upon activation, an intentional design choice to ease the transition for first-time electric toothbrush users. An integrated Automatic Pressure Sensor is another key safety feature, automatically slowing the brushing speed if excessive force is applied, thereby helping to protect gums from potential damage.
Pricing and Availability in India
The Oral-B iO2 electric toothbrush is available in two stylish colors: Calm Pink and Night Black. The Night Black variant notably includes a convenient travel case, adding to its appeal for users on the go. Pricing for the iO2 begins at ₹2,449 and can go up to ₹2,999, depending on the chosen variant and the accompanying accessory package.
This launch positions the iO2 as an accessible entry point into Oral-B's advanced iO range. P&G, the parent company, emphasizes that this affordably priced innovation aims to encourage a broader demographic to upgrade from manual brushing to a more technologically advanced and effective electric oral care solution.