Meta, the global social media giant, has officially launched its new bundled subscription service, Meta One, in India. Starting at an accessible price of just ₹79 per month, the initiative aims to provide users with expanded access to advanced AI features, specialized creator tools, and enhanced personalization options across its popular platforms, including Instagram, Facebook, and WhatsApp.
While Meta emphasizes that the core experience of its applications and Meta AI will remain free for all users, Meta One is designed to cater to those seeking additional capabilities and higher usage limits. The company plans to integrate Meta One features into its video-editing app Edits, AI glasses, and other future products.
Meta One Plans for Individuals and AI Power Users
Meta One subscriptions in India are structured into distinct categories to meet diverse user needs. For individual app users, Meta offers specific "Plus" subscriptions:
- WhatsApp Plus: Priced at ₹79 per month, this plan includes exclusive themes, custom icons, special-effect stickers, and the ability to pin more chats.
- Instagram Plus: Available for ₹99 per month, it offers features such as custom DM and Story fonts, notifications for specific Story viewers, and DM previews.
- Facebook Plus: Also ₹99 per month, this subscription adds customization options, detailed Reels insights, and "super reactions" for Reels and Feed posts.
For users requiring more extensive AI capabilities, Meta provides dedicated AI tools plans:
- Core AI Plan: At ₹549 per month, this plan grants access to Meta AI features, including image and video generation, Instagram's Restyle feature, voice effects, and various other creative tools.
- Premium AI Plan: For ₹1,950 per month, this tier offers significantly higher access to Meta AI and advanced creative features across Meta's family of applications.
According to Meta, early testing revealed strong engagement with these bundled plans, with AI features like Restyle and voice effects on Instagram being key drivers for subscriptions.
Subscriptions for Creators and Businesses
Recognizing the needs of professionals, Meta One also offers several tiers tailored for creators and businesses:
- Essential Plan: Starting at ₹639 per month, this tier includes an enhanced profile, a verified badge (subject to verification), a verified WhatsApp Business channel, and impersonation protection. It also provides greater access to the Meta Business Agent on WhatsApp.
- Advanced Plan: For ₹2,099 per month, businesses gain access to more robust features, such as scheduling Stories up to 30 days in advance, adding links to organic posts and Reels, exportable analytics, and deeper audience insights. This plan also facilitates team account access without password sharing via linked devices and WhatsApp Business broadcast credits.
- Expert Plan: The Expert plan is available at ₹6,399 per month.
- Max Plan: The highest tier, the Max plan, is priced at ₹20,990 per month.
Meta reiterates that the introduction of these paid plans is aimed at offering specialized features and expanded usage beyond the free experience, ensuring that basic functionalities remain accessible to everyone.