Food delivery platform Zomato has officially debunked a viral screenshot circulating on social media, which claimed the company sent a controversial push notification related to a '₹370 biryani' debate. The alleged notification, reading 'Biryani bhejdu? Rs 370 ki hai bas,' was widely believed to be a marketing stunt capitalizing on a recent social media controversy.
The '₹370 Biryani' Controversy
The screenshot gained traction amidst a public debate sparked by comedian Pranit More's stand-up show. A discussion about a '₹370 biryani date' from his act went viral, leading to widespread online discussions and differing opinions on social etiquette and consent.
Many social media users initially assumed the '₹370 biryani' notification was Zomato's attempt to engage with the trending topic through topical marketing. Reactions were mixed, with some finding the supposed notification humorous and clever, while others criticized it as insensitive and questioned the appropriateness of brands leveraging sensitive social issues for promotion.
Zomato's Official Clarification
As speculation mounted, Zomato took to LinkedIn to set the record straight. The company issued a clear statement, asserting that the notification was neither created nor sent by its team.
"The screenshot of the distasteful notification you may have seen with our name is fake. We did not write or send it," Zomato's statement read.
Alongside this clarification, Zomato delivered a powerful and unequivocal message: "Biryani is dinner, not consent." This statement quickly resonated across social media platforms.
Public Reception and Impact
Zomato's direct and responsible response was largely praised by users. Many commended the company for addressing the misinformation promptly and for using the platform to reinforce the crucial message of consent. The phrase "Biryani is dinner, not consent" was widely shared, becoming a significant part of the ongoing online discussion and highlighting the company's commitment to social responsibility over opportunistic marketing.
The incident underscores the challenges brands face in navigating viral trends and the importance of clear communication in the age of rapid information spread and misinformation.