TVS Motor Company has rolled out significant updates across its premium motorcycle portfolio, including the popular Apache and Ronin ranges. The enhancements, featuring new variants and advanced technologies, arrive just in time for the crucial festive sales period.
Vimal Sumbly, Head Business – Premium at TVS Motor Company, stated that these introductions are designed to solidify the company's leading market position in the premium segment and drive retail growth. TVS Motor currently commands a 34% share in the 150cc to 250cc premium motorcycle category, making it the leader in this growing segment.
Apache Series Gets Tech Upgrades
The updated Apache RTR 160 now includes a traction control system, with prices starting at ₹1,27,990 (ex-showroom Delhi). The Apache RTR 160 4V and RTR 200 4V models receive a new TFT display featuring Google Maps mirroring, Panic Brake Alert, and a convenient Type-C charger. The RTR 160 4V starts from ₹1,41,440, while the RTR 200 4V begins at ₹1,49,990.
Flagship Apache Models Receive Special Editions
TVS's flagship Apache RR 310 and RTR 310 motorcycles are now available in new Black Diamond Editions, sporting an all-black livery for a distinctive look. The RR 310 further benefits from keyless ride technology. Pricing for the RR 310 starts at ₹2,87,790, and the RTR 310 at ₹2,48,990.
Ronin Lineup Expanded with New Variants
The TVS Ronin series introduces a new Base+ variant equipped with dual-channel ABS, priced at ₹1,42,490. The upgraded Mid variant is now available for ₹1,51,540. The top-tier Ronin variant offers traction control, a Type-C charger, and a premium seat, starting at ₹1,63,640. All mentioned prices are ex-showroom, Delhi.
TVS Motor has reported a robust growth rate of 29% over the past two years, significantly outpacing the industry's overall growth of 12%, underscoring the success of its premium segment strategy.