TVS Motor Company Ltd has officially expanded its international product portfolio with the introduction of its TVS Callisto 110 scooter in Istanbul, Türkiye. This strategic launch, executed in collaboration with local distributor Uğur Motorlu Araçlar, signifies a crucial step in the company's ongoing efforts to bolster its global market presence and diversify its mobility offerings.
The TVS Callisto 110: Designed for Urban Commuters
The newly launched TVS Callisto 110 is powered by a 113.3cc fuel-injected engine, seamlessly integrated with a CVTi automatic transmission. Key features aimed at enhancing the urban riding experience include an Integrated Starter Generator, which ensures silent engine starts, and next-generation Stop-Go technology. This innovative system is engineered to boost fuel efficiency by an estimated 10% by automatically shutting off the engine during brief stops.
Beyond its powertrain, the Callisto 110 emphasizes rider comfort and convenience. It boasts a long seat, generous legroom, and 12-inch alloy wheels. The scooter's three-step adjustable rear shock absorbers promise a smoother ride across varying terrains. For practicality, it offers a substantial 33-litre under-seat storage compartment, capable of accommodating two half-face helmets, alongside front-facing fuel filling, an all-in-one lock system, and a glove box equipped with mobile charging capabilities.
Strategic Expansion into Türkiye
Peyman Kargar, President of International Business at TVS Motor Company, highlighted the significance of this expansion. "Türkiye is an important market in our international growth journey, and we are pleased to introduce the TVS Callisto," Kargar stated. He further elaborated that the scooter was developed with the specific needs of everyday urban riders in mind, blending performance, comfort, and contemporary design.
The company anticipates that the Callisto 110 will deepen its engagement with customers in the region and contribute significantly to its long-term growth objectives. The launch event in Istanbul drew a diverse audience of over 50 attendees, including automotive enthusiasts and representatives from both TVS Motor Company and Uğur Motorlu Araçlar.
Availability and Pricing
The TVS Callisto 110 will be available to Turkish consumers in three distinct color options: blue, white, and red. The scooter carries a starting price of 132,600 Turkish lira, offering a competitive new option in the local market.