Popular social media influencer Pranit More has temporarily deactivated his Instagram account amidst a wave of online backlash concerning a viral video where he featured a biryani priced at Rs 370. The move comes after days of intense criticism and public debate sparked by the clip across various platforms.
The Rs 370 Biryani Controversy Unfolds
The controversy ignited when More posted a video showcasing a plate of biryani, highlighting its Rs 370 price tag. While perhaps intended to document a dining experience, many viewers quickly took issue with what they perceived as an exorbitant price for the dish, especially when compared to common biryani prices across India.
The video rapidly gained traction across social media, with users sharing it alongside comments that ranged from humorous memes to sharp criticism. Many questioned the value proposition and accessibility, leading to a broader discussion about food inflation and the perceived detachment of some influencers from everyday economic realities.
Escalating Backlash Leads to Account Deactivation
As the "Rs 370 ki Biryani" clip continued to spread, the volume and intensity of the negative comments directed at Pranit More escalated significantly. What began as a debate over food pricing quickly morphed into a torrent of personal attacks and online trolling.
Facing overwhelming negativity and public scrutiny, More took the step to deactivate his Instagram account, effectively removing his primary platform from public view. This action underscores the severe impact that viral online criticism can have on public figures and content creators.
Wider Implications for Influencer Culture
The incident involving Pranit More and the biryani video highlights ongoing challenges within the influencer ecosystem. It serves as a reminder of the fine line content creators walk between engaging their audience and inadvertently triggering public outrage over perceived insensitivity or misjudgment.
The episode also fuels discussions about online accountability and the rapid spread of digital mob mentality, where a single piece of content can quickly spiral into a full-blown crisis for the individual involved.