DLF Ltd, a prominent real estate developer, has achieved significant sales success with its ultra-luxury residential project, The Dahlias, located in Gurugram. The company has already sold 60% of the 420 high-end apartments, far exceeding its initial expectations.
This rapid sales momentum contributed substantially to DLF's overall performance, helping the Gurugram-based firm clock total sales bookings exceeding Rs 20,000 crore for the fiscal year 2026. Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers Ltd, highlighted these achievements during the company's recent earnings call.
Soaring Prices and Market Demand
The demand for residences at The Dahlias has driven a remarkable increase in property values. Ohri noted that apartments initially priced at approximately Rs 60 crore are now commanding around Rs 90 crore, while those starting at Rs 75 crore have reached roughly Rs 110 crore. New inventory at the project is now touching an impressive Rs 135 crore per apartment.
In the March quarter alone, DLF sold 32 ultra-luxury apartments within The Dahlias project, generating sales of approximately Rs 80-90 crore. This strong performance underscores a growing trend where Gurugram's ultra-luxury housing market is increasingly compared to Mumbai's premium residential segment.
Premium Views Command Higher Prices
The orientation and views from the residences at The Dahlias play a significant role in their pricing. North-facing apartments, which offer views of a serene lake and expansive greens, command different premiums compared to south-facing residences that overlook the majestic Aravalli range. These differences can lead to price variations of Rs 20 crore to Rs 30 crore, depending on the apartment's configuration and precise location within the complex.
Ohri expressed satisfaction with the project's accelerated success, stating, "The Dahlias has caught up much faster than we expected it to. We thought we would achieve this target in about four years, but we’ve done it in about a year and a half in terms of per square foot realization."
Reaching Parity with The Camellias
Responding to analyst queries, Ohri indicated that The Dahlias is now "almost at par" with DLF's other renowned luxury project, The Camellias, on a like-to-like pricing basis. While The Camellias currently trades between Rs 80 crore and Rs 150 crore per apartment, The Dahlias has already reached an average pricing of nearly Rs 1 lakh per square foot for its south-facing residences.
High-Profile Buyers and Strategic Focus
The project has attracted several high-profile buyers. Notably, a Delhi-based industrialist acquired four apartments valued at approximately ₹380 crore in October 2025. Additionally, cricketer Shikhar Dhawan purchased an apartment in DLF The Dahlias for an estimated ₹69 crore. Earlier, Berkshire Hathaway’s Ajit Jain also acquired a luxury apartment in the same neighborhood at The Camellias for nearly ₹85 crore.
DLF reiterated its confidence in maintaining annual sales momentum and emphasized its broader strategic focus on margins, cash generation, disciplined execution, and timely delivery, rather than solely pursuing aggressive booking volumes.