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Alpha Box Office Struggles: Alia Bhatt Film Underperforms, Dhamaal 4 Eyes Strong Opening

· · 2 min read

Alia Bhatt's "Alpha" has collected just ₹47.55 crore domestically in its first week, falling significantly short of expectations. Simultaneously, Ajay Devgn's comedy "Dhamaal 4" premiered today, anticipating a robust opening at the box office.

Alia Bhatt and Sharvari's much-anticipated spy thriller, "Alpha," has faced a challenging first week at the box office, struggling to attract audiences despite its star cast and action premise. The film, part of the YRF Spyverse, has failed to cross the ₹50 crore mark in India, indicating a downward spiral in its theatrical run.

"Alpha" Box Office Performance Dips Sharply

According to film trade portal Sacnilk, "Alpha" recorded a net domestic collection of ₹47.55 crore by the end of its first Thursday. Its daily collections showed a strong opening weekend followed by a significant decline:

  • Friday: ₹9.25 crore
  • Saturday: ₹11.50 crore
  • Sunday: ₹13.25 crore
  • Monday: ₹3.85 crore
  • Tuesday: ₹4.25 crore
  • Wednesday: ₹2.85 crore
  • Thursday: ₹2.60 crore

This translates to a gross domestic collection of ₹56.66 crore and worldwide earnings of ₹79.21 crore so far. With a reported budget of ₹150 crore, trade analysts project "Alpha" to be a loss-making venture for its producers.

Analyst Predicts Losses for "Alpha"

Film trade analyst Sumit Kadel commented on the film's trajectory, stating on X (formerly Twitter):

"#Alpha: WEEK ONE UNDERWHELMS… The writing was on the wall after a below-par opening weekend, and the sharp weekday drop has all but sealed the film’s box office fate. With #Dhamaal4 storming into cinemas today, #Alpha will surrender a major chunk of its screens and shows."

Kadel further estimated that "Alpha" is unlikely to surpass ₹65 crore in its lifetime net domestic collection, confirming its status as a significant financial disappointment.

"Dhamaal 4" Enters the Race with Strong Pre-Bookings

As "Alpha" falters, Ajay Devgn's comic caper, "Dhamaal 4," has hit theaters, eyeing a promising opening. The franchise's popularity and the genre's broad appeal are expected to work in its favor. Industry predictions suggest "Dhamaal 4" could collect between ₹12-14 crore on its opening Friday. The film had already garnered over ₹5 crore in pre-bookings by Thursday evening, with final pre-sales expected to exceed ₹6 crore, indicating a solid start for the comedy.

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