Netflix Co-CEO Ted Sarandos met with Prime Minister Narendra Modi on August 5, 2026, in a significant engagement marking Netflix's decade of operations in India. The meeting focused on a shared vision to elevate India's media and entertainment sector onto the global stage.
Modi Highlights India's Storytelling Prowess
During their discussion, Prime Minister Modi emphasized India's rich history and culture of storytelling. He expressed confidence that the nation's creative talent could position India as a leading global hub for content creation and export. Modi conveyed his pleasure at the meeting via an X post, acknowledging the immense potential within India's media and entertainment industry.
Netflix India Storytelling Initiative Launched
Coinciding with its 10-year milestone in India, Netflix also unveiled the 'Netflix India Storytelling Initiative.' This new investment plan is designed to cultivate future creators by offering them comprehensive training, skill development, and educational opportunities. The initiative aims to nurture the next generation of India's creative talent through strategic partnerships.
Partnerships for Creative Development
As part of this initiative, Netflix plans to collaborate with prominent organizations such as the Indian Institute of Creative Technologies (IICT) and the National Film Development Corporation of India (NFDC). These partnerships will focus on training and empowering aspiring Indian filmmakers, storytellers, and content creators, fostering a vibrant ecosystem for local talent.
“India has always been one of the world's greatest storytelling nations. Over the past decade, we've had the privilege of seeing Indian stories connect with audiences not just across India, but around the world,” Sarandos stated. “As we begin our next decade here, we believe our greatest investment is in the people who will tell India's next generation of stories.”
While the initiative represents a major step, specific details regarding the overall investment size and a detailed roadmap for future phases have not yet been disclosed by Netflix.