Apple is set to usher in a new era of leadership at its highly anticipated 2026 iPhone launch event. John Ternus, the company's newly appointed CEO, will take center stage, hosting the event and unveiling the latest innovations from Cupertino.
Ternus is expected to introduce a range of new products, including the iPhone 18 Pro models, the premium iPhone Ultra, and updated Apple Watches. This event marks a significant shift as it will be the first major product launch under his direct leadership.
Tim Cook Transitions to Executive Chairman
Former CEO Tim Cook, who stepped down on September 9, 2026, has transitioned into the role of executive chairman. While he will attend the Apple event screening from a VIP section, he will not appear in the launch video, a deliberate move to spotlight Ternus and solidify his position as the face of Apple's future products.
Despite relinquishing the CEO title, Cook will retain substantial influence and responsibilities within the company. According to reports, his role will involve managing relations with policymakers and key government leaders, overseeing international diplomatic challenges, ensuring regulatory compliance, and navigating complex trade policies. Cook will also receive a new office at Apple's campus and a reported $47 million pay package, underscoring his continued importance to the organization.
Event Details: "Surprise and Shine"
The Apple event 2026, themed "Surprise and Shine," is scheduled for September 9, 2026, and will be live-streamed globally at 10:30 PM IST. Viewers can tune in across various platforms, including Apple TV, Apple’s official YouTube channel, Apple's website, and its dedicated event page. The tagline hints at potential unexpected announcements beyond the core iPhone lineup.