A new leadership chapter begins at Apple today, September 1, 2026, as John Ternus officially takes the helm as Chief Executive Officer. This planned transition, unanimously approved by Apple's board in April, sees former CEO Tim Cook step into the role of Executive Chairman.
Ternus Brings Decades of Hardware Expertise to CEO Role
John Ternus, who has been with Apple since 2001, brings over two decades of experience overseeing the development and evolution of critical product lines, including the iPhone, iPad, Mac, AirPods, and Apple Watch. Prior to this promotion, he served as Senior Vice President of Hardware Engineering, playing a pivotal role in crucial design and manufacturing decisions. As CEO, Ternus will also join Apple’s board of directors, signaling his central role in the company's future direction.
Tim Cook's Continued Influence as Executive Chairman
While stepping down from day-to-day CEO responsibilities, Tim Cook will remain an influential figure at Apple as Executive Chairman. In this capacity, he will continue to serve on the company's board, support its long-term strategic initiatives, and provide guidance to Ternus. Cook is also expected to maintain his involvement in crucial matters, particularly Apple’s relationships with governments and policymakers globally.
Further Leadership Shifts at Apple
The leadership restructuring extends beyond the CEO position. Arthur Levinson, who served as non-executive chairman for 15 years, will transition to lead independent director, effective today. Additionally, Johny Srouji, Apple’s esteemed chip chief, is anticipated to take on a broader leadership role within the hardware division, following Ternus’s move to CEO. Apple states that these changes were part of a well-orchestrated succession plan, rather than a sudden decision, ensuring continuity and strategic evolution for the tech giant.