The official sale of the iPhone 18 series in India has sparked a widespread frenzy, with dedicated Apple fans going to extraordinary lengths to acquire the latest models. Across major cities like Mumbai, New Delhi, Noida, and Bengaluru, crowds gathered hours before stores opened, turning the launch into a spectacle of brand loyalty.
Unusual Purchases Highlight Dedication
In Noida, the Apple Store witnessed a remarkable display of commitment. One Delhi resident revealed he sold gold to afford an iPhone 18 Pro for his wife, who desired the phone in its exclusive Burgundy color. He expressed a desire to live in the present, stating, “Today I have money, before I didn't, will I have it in the future or not, I’m just living in today.”
Another striking example came from Gurdita Singh, who traveled from Punjab with a friend. He purchased an iPhone 18 Pro for his fiancée as a wedding gift and an iPhone 18 Pro Max for himself, spending over ₹3.5 lakh on the two devices. Both had been waiting outside the store since 6 AM.
Cross-State Journeys for First Access
The fervor extended beyond local queues. In Mumbai, the first buyer at Apple’s BKC store had journeyed approximately 12 hours from Surat, Gujarat. Despite the long wait and initial apprehension, he felt the effort was justified upon securing his iPhone 18 Pro.
Similarly, at Apple’s Saket store in New Delhi, a customer arrived early with the sole intention of being among the first to purchase the iPhone 18 Pro. Interestingly, he admitted to having little knowledge of its specific features or technical improvements. For him, the annual upgrade to the newest iPhone model was paramount, with feature discovery to follow later.
These stories underscore a unique phenomenon where, for many buyers, the allure of owning the latest iPhone 18 Pro transcends practical considerations like specifications, features, or even significant financial outlay. The launch has undoubtedly created memorable moments, showcasing the profound impact of Apple's brand in India.