Apple's long-rumored foldable smartphone is set to make its debut with an unexpected name: the "iPhone Duo." This new branding departs from earlier speculation that suggested names like iPhone Ultra or iPhone Fold, according to a recent report by Bloomberg's Mark Gurman.
The device is reportedly expected to be unveiled at an Apple event tonight, September 9, 2026, though its retail availability is anticipated for October. The introduction of the iPhone Duo marks a significant step for Apple into the foldable phone market.
"iPhone Duo" Highlights Dual-Screen Design
The choice of "iPhone Duo" for Apple's first foldable device appears to emphasize its distinctive two-screen architecture. For months, the foldable was internally and externally referred to as the iPhone Ultra, a name Gurman had previously reported was in use within Apple, albeit with a caveat that it might not be the final branding.
This latest report from Gurman solidifies the "iPhone Duo" as the likely official designation, a name that had surfaced in earlier rumors but lacked strong corroborating evidence until now.
Pricing and Availability Details Emerge
The iPhone Duo is projected to carry a premium price tag, starting at approximately $2,000 for the 256GB model. Higher storage configurations could push the cost up to around $3,000, positioning it as one of Apple's most expensive offerings to date.
While the device is expected to be showcased alongside Apple's new iPhone lineup today, consumers may need to wait until October at the earliest to purchase it. Apple has not yet officially confirmed the name, pricing, or precise availability details for its foldable smartphone.