Apple has officially launched its latest Apple TV 4K device in India, bringing significant hardware and software upgrades to the home entertainment experience. This fourth-generation streaming device integrates advanced Siri AI capabilities, a more powerful A19 chip, and hands-free voice control, aiming to offer a more immersive and responsive user interface.
Key Features and Performance Enhancements
At the heart of the new Apple TV 4K is the A19 chip, which delivers a substantial boost in performance. Users can expect up to 50% faster CPU performance and double the GPU performance compared to its predecessor. This power enables smoother navigation, quicker app loading, and more efficient streaming of high-quality content. A dedicated AV1 decoder further enhances streaming efficiency, allowing for superior video quality with reduced bandwidth consumption.
A standout feature is the new Siri AI experience, powered by Apple Intelligence. This introduces a full-screen conversational interface, enabling users to find shows, ask follow-up questions, and receive personalized recommendations through natural language commands. With an Apple Intelligence-enabled iPhone, Siri can leverage personal context for more relevant responses. Hands-free "Hey Siri" commands are supported by three far-field microphones and advanced echo cancellation.
Enhanced Entertainment and Smart Home Integration
Beyond core streaming, the new Apple TV 4K offers improved audio support, including four-speaker surround sound when paired with HomePod mini 2 or compatible HomePod (2nd generation) speakers, complete with automatic room calibration. The redesigned Siri Remote now includes Precision Finding and sound playback, making it easier to locate if misplaced.
The device also serves as a central hub for various Apple services, supporting Apple TV content, Apple Arcade games, and Apple Fitness+. Through Continuity Camera, FaceTime calls can be conducted on the television, and customizable photo screen savers add a personal touch. For smart home enthusiasts, the Apple TV 4K features Wi-Fi and Thread connectivity, allowing control over compatible accessories and displaying doorbell notifications directly on screen.
Pricing and Availability in India
The new Apple TV 4K (4th generation) is priced at Rs 39,900 in India. Pre-orders commenced on October 13, with retail availability slated to begin on November 13 across select markets.