Apple is anticipated to implement a significant price hike for its forthcoming iPhone 18 Pro and iPhone 18 Pro Max models, with an official announcement expected during next month's launch event. This move would see the price of the iPhone 18 Pro potentially rise to $1,199, an increase of $100 from previous models.
Industry Trends Point to Increased Costs
The expected iPhone price hike comes after similar adjustments by other major smartphone manufacturers. Samsung recently increased prices across its smartphone categories, citing memory chip shortages as a contributing factor. Google also launched its Pixel 11 series this month with price increases of up to Rs 14,000 in India.
According to reports from Bloomberg's Mark Gurman, the price revisions are primarily targeting the high-end iPhone 18 Pro series. However, there are also suggestions that predecessor models, including the iPhone 17 Pro and iPhone 17 Pro Max, could see their prices adjusted upwards. Additionally, other models such as the iPhone 17, iPhone Air, and iPhone 17e might experience similar increases.
Global Impact and Unconfirmed Details
For consumers in India, the anticipated price hike could translate to an increase of between Rs 10,000 and Rs 15,000. While Apple has not yet officially confirmed these price adjustments, the company previously raised prices for iPhone 17 models in Japan, which analysts saw as a potential precursor to broader global increases.
Consumers are advised to await the official launch event for definitive confirmation regarding pricing for the new iPhone 18 series. Furthermore, Apple is also rumored to be developing a foldable iPhone, which is projected to debut with a price tag exceeding $2,000, indicating a potential new premium tier for the company's smartphone offerings.