Telecom giant Airtel has launched an enticing new ₹200 OTT top-up plan designed for its prepaid mobile subscribers. This value-packed add-on significantly enhances entertainment options by including a YouTube Premium subscription alongside an additional 30GB of high-speed data.
The ₹200 top-up plan is an overlay, meaning it can be purchased in addition to any existing prepaid base plan without requiring a change to the core tariff. For instance, a user with a ₹799 plan would pay an extra ₹200 for this top-up, bringing their total monthly spend to ₹999.
What Does the ₹200 OTT Top-Up Offer?
Subscribers opting for this new plan will unlock a host of benefits centered around YouTube's premium offerings. Key features include:
- YouTube Premium: Enjoy an entirely ad-free viewing experience across all YouTube content.
- Background Play: Continue listening to videos or music even when the screen is off or while using other apps.
- Offline Downloads: Save videos and playlists directly to your device for viewing without an internet connection.
- YouTube Music Premium: Gain access to YouTube's dedicated music streaming service, also ad-free and with offline capabilities.
- Additional Data: Receive an extra 30GB of mobile data to fuel your streaming and browsing needs.
Beyond YouTube Premium, the ₹200 top-up also grants access to a broad selection of other popular Over-The-Top (OTT) platforms. Users can claim benefits for services such as Prime Video, JioHotstar, ZEE5 Premium, and SonyLIV, among more than 18 other streaming services, consolidating entertainment options under one convenient plan.
How to Claim YouTube Premium and Other Benefits
Claiming the YouTube Premium subscription and other OTT benefits is designed to be straightforward. Prepaid users need to open the official Airtel Thanks app and navigate to the “Rewards & OTTs” section. From there, they can purchase the ₹200 top-up and subsequently activate their included benefits. While some users might experience a slight delay in the option appearing, Airtel anticipates a rapid rollout to all eligible subscribers.
The Broader Trend in Telecom
Airtel's introduction of this bundled entertainment plan aligns with a growing trend among telecom operators to integrate digital content services with their connectivity offerings. With mobile data consumption increasingly driven by video streaming, music, and social media, telcos are positioning these bundles as a crucial value proposition beyond just talk time and data. This strategy mirrors similar moves by competitors, such as Jio, which reportedly included YouTube Premium in some of its prepaid plans and data vouchers earlier this year.
The company emphasizes that customers are now primarily using mobile data for watching shows, following creators, and listening to music. This ₹200 OTT top-up is positioned as a comprehensive entertainment bundle, reflecting Airtel's commitment to providing enhanced value to its prepaid user base.