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TRAI Mandates Affordable Voice & SMS Plans; Vodafone Idea Rises, Airtel Falls

· · 2 min read

India's telecom regulator, TRAI, has mandated new rules requiring providers to offer affordable, standalone voice and SMS plans. Following the announcement, Vodafone Idea shares gained over 3%, while Bharti Airtel saw a slight decline.

New regulations from India's telecom watchdog, the Telecom Regulatory Authority of India (TRAI), are set to reshape how service providers offer prepaid plans. The recently released Telecom Consumer Protection (Thirteenth Amendment) Regulations, 2026, aim to ensure greater choice and affordability for consumers, particularly those with lower incomes.

TRAI Mandates New Tariff Vouchers

The core of the Thirteenth Amendment mandates that telecom service providers must offer Special Tariff Vouchers (STVs) exclusively for voice and SMS services. These standalone plans must come with an appropriate tariff reduction and be available for durations corresponding to 30 days or less. A significant feature is the requirement for monthly plan renewals to occur on the same date each month, or on the last day of the month if the specific date isn't available.

TRAI also stipulated that at least one STV with validity exceeding the standard 30-day and less-than-30-day periods must be offered, aligning with existing voice, SMS, and data bundles.

Addressing Consumer Needs and Market Impact

The regulatory body stated that this framework is designed to sufficiently meet consumer requirements, especially benefiting low-income individuals who prefer not to use data-bundled STVs. The amendment directly addresses a limitation observed since the implementation of the TCPR (Twelfth Amendment) in 2024, which saw a scarcity of affordable, short-duration Voice-and-SMS-only vouchers, leaving many consumers with limited options concentrated on longer validities.

Following the announcement, the Indian stock market reacted. Shares of Vodafone Idea Ltd. saw a notable increase, trading over 3 per cent higher at Rs 14.32 apiece. Conversely, Bharti Airtel Ltd. experienced a slight dip, with its shares trading half a per cent lower at Rs 1,817.40.

TRAI's decision, which followed a consultation process and stakeholder feedback, underscores its commitment to improving choices and ensuring financial capacity for all telecom consumers.

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