Bhubaneswar, Odisha – Surfin Meta Bharat (SMB) is significantly expanding its footprint in Odisha, contributing to the state's burgeoning technology and innovation landscape. The company's growth initiatives are centered around artificial intelligence (AI) operations, fintech services, and data intelligence, aligning with Odisha's strategic shift towards a knowledge-based economy.
SMB actively participates in key industry platforms, including the Black Swan Summit, an event co-organized by the Government of Odisha and the Global Finance & Technology Network (GFTN). This summit brings together policymakers, technology leaders, and global institutions to discuss the future impact of AI and emerging technologies on employment and financial inclusion.
Strategic Alignment and Economic Transformation
Mr. Yanan Wu, Chairman and CEO of Surfin Meta Digital Technology, highlighted Odisha's evolving economic direction as a prime opportunity for technology-led transformation. Historically recognized for its natural resources and mining, Odisha is now pivoting towards IT services, innovation-driven growth, and knowledge-based industries.
“Odisha is entering an important phase of transformation. The shift from a resource-driven economy to a knowledge-driven ecosystem opens significant opportunities for both talent development and technological innovation,” said Mr. Wu.
Surfin Meta Bharat's expansion directly supports this transition by building advanced capabilities in AI operations, fintech services, and data intelligence within the region.
Addressing Talent Migration with the Rourkela Model
A persistent challenge for many states is the migration of young professionals to larger metropolitan cities. SMB is addressing this by establishing high-value technology operations in Tier-2 cities like Rourkela. The company currently employs over 600 professionals in Rourkela, focusing on AI services, fintech operations, and data labeling.
This model aims to create opportunities that enable skilled professionals to build global careers without leaving their home state. Surfin Meta Bharat plans further workforce expansion in the coming years, reinforcing its commitment to Odisha's digital economy.
Accelerating Digital Transformation with Secure Technology
Surfin Meta Bharat delivers advanced technology solutions designed to help financial institutions, fintech companies, and enterprises build faster, smarter, and more scalable digital operations. The company emphasizes intelligent automation, secure data handling, and high-performance platform development to transform manual, document-heavy workflows into efficient, technology-driven processes.
Core Product and Technology Offerings:
- OCR (Optical Character Recognition): Converts documents like Aadhaar, PAN, and financial records into editable digital data for faster KYC, loan processing, and document automation.
- Surflion (AI Integrated IVR Services): An AI-powered calling and IVR platform automating collections, marketing, and customer engagement using multilingual voice bots and predictive dialing.
- Data Masking: Secures sensitive identification data by masking confidential information in real-time, ensuring safe processing and controlled access across systems.
- Speech Recognition: Transforms spoken language into accurate text through audio processing and model training for intelligent automation workflows.
- LOS (Loan Origination System): A digital platform automating the loan onboarding process from application to approval and disbursal, reducing manual effort.
- LMS (Loan Management System): A centralized system managing the complete loan lifecycle, including customer records, collections, audits, and repayment tracking.
Driven by a vision to power the digital backbone of modern financial and enterprise services, Surfin Meta Bharat focuses on building scalable, future-ready technology environments. By combining intelligent automation with robust platform architecture, the company helps organizations modernize internal systems without disrupting existing operations, supporting growth and improving operational efficiency.
Surfin Meta Bharat is the Indian arm of Surfin Meta Digital Technology Pte. Ltd., a Singapore-headquartered fintech solutions provider founded by Dr. Yanan Wu. The company leverages AI and data analytics to deliver consumer lending, wealth management, and credit solutions, aiming to expand financial inclusion for underserved populations.