President Droupadi Murmu has issued a strong appeal to popular celebrities, urging them to exercise greater responsibility in their product endorsements, particularly concerning substances detrimental to public health. Her remarks were made during the 72nd National Film Awards ceremony, where she highlighted the far-reaching influence of film personalities.
The Power of Celebrity Endorsements
Murmu stated that the impact of film stars extends well beyond entertainment, with their choices capable of influencing millions, especially children and young people. She encouraged celebrities to leverage their public platforms to advocate for healthier and more positive lifestyles, rather than promoting items with harmful consequences.
"A true star is the one who spreads light, not darkness," President Murmu emphasized, underscoring the moral obligation that comes with public visibility. "I urge popular artists not to endorse products that are harmful to people's health."
The President's message broadens the discussion around celebrity endorsements, moving beyond mere commercial contracts to consider the significant public health implications of the products and messages that artists choose to promote.
Support from Former Education Minister
Former Education Minister Dharmendra Pradhan echoed President Murmu's sentiments, sharing her remarks on social media. Pradhan described her appeal as "deeply meaningful," stressing that artists' roles extend beyond their professional craft.
Pradhan further noted that cinema has a powerful cultural influence, and artists can utilize their platforms to promote Indian art and culture, uphold positive values, and showcase the nation's rich heritage in diverse and meaningful ways.