Investor and entrepreneur Namita Thapar, an Executive Director at Emcure Pharmaceuticals and a prominent figure on Shark Tank India, has revealed a highly successful investment in the jewellery startup Palmonas. Thapar announced a partial exit from the company, co-owned by actor Shraddha Kapoor, achieving an impressive return of almost 9X in just 14 months.
Palmonas' Rapid Growth Trajectory
The success of Palmonas underscores the growing influence of startup reality television in India's consumer brands ecosystem. Thapar's investment, made during the fourth season of Shark Tank India, generated considerable attention due to her aggressive negotiation strategy. The company has reported a remarkable 750% growth since then, solidifying its position in the market.
During their Shark Tank India pitch, Palmonas founders Pallavi and Amol sought ₹1.26 crore for 1% equity, valuing their demi-fine jewellery business at ₹126 crore. Their concept offered an affordable alternative bridging the gap between costume and premium fine jewellery. Namita Thapar, despite initial skepticism from other investors regarding valuation and customer policies, secured the deal by insisting on a royalty component in addition to equity, earning her the moniker "the real shark" from her fellow panelists.
Expansion and Future Plans
Thapar has publicly praised founder Pallavi, calling her "one woman founder to watch out for." Palmonas has significantly expanded its footprint, now operating approximately 70 stores. The company has reportedly raised ₹350 crore to further bolster its offline presence and diversify its product line into the 9-karat jewellery segment.
This success story highlights how exposure from platforms like Shark Tank India can propel startups to rapid scaling, attract further investment, and build national consumer recognition. The show's fifth season alone saw investment commitments nearing ₹95 crore, reflecting its substantial impact on the Indian startup landscape. The Palmonas update also reignites discussions around the economics of India’s fast-growing creator-led and celebrity-backed brands sector, where visibility translates directly into consumer growth and investor confidence.