Aurum PropTech has revealed its intention to acquire Locon Solutions Pvt. Ltd., the parent company behind the prominent online real estate platform Housing.com. The deal, valued at ₹458.06 crore, received approval from Aurum PropTech's board and is currently awaiting shareholder and regulatory clearances.
The acquisition involves Aurum PropTech purchasing 100% of the equity shares, compulsorily convertible preference shares, and compulsorily convertible debentures of Locon Solutions from REA India Pte Ltd, Singapore. The transaction is projected to conclude by September 30, 2026.
Strategic Integration and Ecosystem Expansion
The primary goal of this acquisition is to seamlessly integrate Housing.com, recognized as one of India's leading real estate marketplaces, into Aurum PropTech's expanding ecosystem. This strategic merger is expected to combine property marketplace services with transaction capabilities under a unified platform.
Aurum PropTech stated that the acquisition seeks to establish a singular AI and data architecture. This architecture is envisioned to serve as an operational layer for the entire real estate sector, connecting consumer demand, developer inventory, brokerage operations, rentals, and various transactions.
About Housing.com and Financials
Locon Solutions Pvt. Ltd., incorporated under the Companies Act, 2013, operates the Housing.com brand. Beyond its online marketplace, the company provides comprehensive property listing services to developers, homeowners, and brokers via its website and mobile application. Its offerings also include digital marketing, advertising services, content development, lead generation, and home loan brokerage.
For the financial year ending March 31, 2025, Locon Solutions reported a turnover of ₹687.46 crore, according to its audited financial statements. The company's authorized share capital stands at ₹68.31 crore, with a paid-up share capital of ₹28.04 crore.